Page Header Logo
TEI of Athens eJournals

Promotion and displaying of cultural heritage: Place or name?

Eleni G. Gavra, Vasileios D. Spanos


Cultural heritage is a vital element for cities, regions and nations in order to attract human and financial resources. Whether some cultural heritage assets – monuments – are of great significance or not, a strategic planning for their promotion is a necessary prerequisite. However, recognition still plays an important role. This paper reports the results of a quantitative survey regarding four monuments in central Greece – 1
st ancient theatre of Larissa, monument of Hippocrates, Olympus, Phthia – and how their recognition can contribute to the overall promotion of a place image.


heritage, displaying, theatre, Hippocrates, Olympus, Achilles

Full Text: PDF

DOI: 10.18780/e-jst.v11i5.3120


  • There are currently no refbacks.

The application for presenting electronic journals TEI developed within subproject 2 "electronic publishing service" the Act "Development Services Digital Library of TEI" and financed by the operational program "Digital Convergence", NSRF 2007-2013.