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Promotion and displaying of cultural heritage: Place or name?

Eleni G. Gavra, Vasileios D. Spanos

Abstract


Cultural heritage is a vital element for cities, regions and nations in order to attract human and financial resources. Whether some cultural heritage assets – monuments – are of great significance or not, a strategic planning for their promotion is a necessary prerequisite. However, recognition still plays an important role. This paper reports the results of a quantitative survey regarding four monuments in central Greece – 1
st ancient theatre of Larissa, monument of Hippocrates, Olympus, Phthia – and how their recognition can contribute to the overall promotion of a place image.


Keywords


heritage, displaying, theatre, Hippocrates, Olympus, Achilles

Full Text: PDF

DOI: 10.18780/e-jst.v11i5.3120

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