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The influence of advertising messages in mobile telephones of candidate customers

Θεόδωρος Καραδήμας, Παναγιώτα Καραδήμα


In our days the competition between the companies, but also the economic crisis which in the last few year overshadows the world economic environment, force the companies to search constantly new ways of promotion of products to the consumers, which are more effective and more economic. An emerging way of advertising is thru mobile telephone, a method with quite a lot of advantages. Thus, it was created a general climate of change from the side of companies, so that they can find new ways of attracting the consumers. From their side the consumers aim to have continuously more qualitative products in economic prices. In this need, has contributed the general change of economic, technological and social conditions of the last years. The stimuli that accept the consumers are many, and the choices that somebody can have so that to make his purchases is equally many. In our days, has been created a new tendency, where the individuals make their purchases thru the internet or from their mobile telephone. This study is focused on the influence of consumers, advertisements thru advertising messages in mobile telephones, and it focuses at young individuals of 15 25 years, which are usually more receptive in new ideas. From the data that were collected in the region of Athens, with the use of questionnaires, showed that the responders avert the advertising messages thru mobile telephone, considering that are unreliable and annoying


Advertising messages, sms, marketing, consumers, sample

Full Text: PDF (ελληνικά)

DOI: 10.18780/e-jst.v11i5.3118


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