Greek Foreign Direct Investments: Case Study of Course Internationalisation Titan Group from 1902-2012

Abstract

The present study deals with the question of Direct Foreigner Investments in which have proceeded diachronically the Group TITAN, as well as the strategy which it has followed in all enterprising his course. [En] continuity, is studied the confrontation of each threats, so much in Greek, what in the international market. However, it only includes a description of each strategic decisions of Group, but it connects these decisions with the economic situation that existed that period and how much were the successful or no followed strategies of TITAN, with regard to the achievement of his objectives. Summarizing, the study of economic environment and the strategic choices, gave in the TITAN, the impulse to extend itself constituting today considerable force in the market of cement and structural materials in world level.