Implementing e-learning in a Multinational Beverage Company in Greece: A Qualitative Research Approach

Περίληψη

Information and Communication Technology (ICT) is changing at an alarming pace creating new forms of learning, such as electronic learning, which seems to be very appeal nowadays across all the business sectors. The purpose of this paper is to illustrate the existing and potential role and usefulness of e-learning as a corporate tool for supporting and improving organizational learning to business organizations. This is accomplished by showing how e-learning can support and enhance the management of organizations' existing knowledge and the development of a new learning culture with an implementation of a qualitative research in a multinational company in Greece. More specifically, we examine and explore the qualitative comments offered from learners and identify the major key factors influencing e-learning, by penetrating the findings derived from the research conducted in a multinational company in combination with an overview of the literature review about this new technology that is called e-learning.